Asset Management Company (AMC)

December 07, 2022


Firms called asset management companies (AMCs) are in the business of taking money from institutional and retail clients and investing in a wide range of assets. The company involves the investment of funds in assets of a capital nature, such as bonds, stocks, and other kinds of real estate. The AMCs hire fund managers to handle the investments after the team of professionals selects the proper assets.

Fund managers find investment opportunities that fit with the selected fund’s objectives. For instance, a debt fund primarily invests in government securities and bonds to protect the investment and produce a good return. An equity fund, first and foremost, invests in the company’s shares to maximise the investors’ returns.

How Does an Asset Management Company Work?

Asset management companies allow direct mutual fund investments. The corporation’s primary responsibilities are making decisions that benefit investors and managing the mutual fund. Under the supervision of a fund manager, it makes investments in line with the plan’s investment objectives. Here is a list of the fundamental actions.

Allocation of Assets

The mutual fund manager’s choice of the assets that can be invested in is aided by the mutual fund’s specific investment objective.


The fund’s portfolio is constructed after extensive investigation and evaluation of the asset’s performance. Market, micro, and macroeconomic analysts compile their findings and present them to the fund manager, who bases investment decisions on the fund’s objectives.

Construction of the Portfolio

Typically, AMC’s analysts and researchers update the fund manager on market developments and trends. The fund manager decides which securities to sell or buy based on these results and the fund’s investment objectives. This is how a company builds its portfolio, which is solely dependent on the knowledge and expertise of the fund manager.

Review of the Performance

Unitholders must receive information from AMCs that significantly impact mutual fund investments. It must also frequently update investors on purchases and sales, NAV, portfolio data, and other issues.

Simply put, AMCs must represent and safeguard mutual fund investors’ interests. They also need to respond to customer complaints about their mutual fund plans.

AMC Fees

Client fees charged by AMCs are typically calculated as a proportion of all assets under management (AUM).

Simply said, AUM is the sum of all investor capital contributions.

AUM may be subject to a 2% fee from an asset management fund. As an illustration, visualise an asset manager in charge of a $100 million fund. The fees will be $2 million ($100 million x 2.0%) for a year or other period.

Buy Side

AMCs are typically regarded as buy-side companies. With this standing, they can advise their clients on investments based on sell-side firm security recommendations and their proprietary internal research and data analytics.

Pros and Cons of Asset Management Company

Capital pooling have several advantages, including

  • Assets managed by trained professionals
  • A well-versed portfolio
  • Investment Options tailored to your choice
  • Specialised services to associations
  • Economies of scale and buying power

There are some drawbacks to asset management firms as well, including

  • Persistent risks according to the market performance
  • Conflict of Interest might come in between the association and professionals
  • A high risk of criminal liabilities
  • Higher minimum investments

Asset Management Companies (AMCs) vs Brokerage Houses

Along with completing the analysis, many brokers also manage client portfolios and offer to advise, typically through a distinct “private investment” or “wealth management” division or subsidiary.

Additionally, many provide special mutual funds. In addition to selling items to clients and advising them on financial matters, their brokers may act as their clients’ financial advisors.

Although they are required by law to provide “suitable” services, brokerage firms typically accept almost any client, regardless of the amount they are willing to invest. If they use their best judgement to manage the funds prudently and in line with their client’s stated goals, they are not liable if their clients suffer losses.

On the other hand, most asset management firms fall under the stricter legal requirements that apply to fiduciary corporations. In essence, fiduciaries must act in their client’s best interests while avoiding conflicts of interest. Money managers are held to a higher standard, in large part because they often have discretionary trading authority over accounts. In other words, they don’t need the client’s consent to buy, sell, or decide on investments.

On the other hand, before starting a trade, brokers need permission.

AMCs often execute their trades through a designated broker. Additionally, that brokerage acts as the investor’s account’s appointed custodian. AMCs typically charge fees rather than commissions and have higher minimum investment requirements than brokerages.

Who Regulates AMCs?

A trustee board oversees how AMCs are run. The Securities and Exchange Board of India, which regulates the nation’s capital markets, is the organisation to which they must answer (SEBI). The Association of Mutual Funds in India is another regulatory body that addresses investor complaints and defends their rights (AMFI). Every mutual fund business is required to adhere to the set of risk management guidelines published by SEBI and AMFI.

While SEBI is a government agency, mutual fund companies are founded by the AMFI. Together, they uphold the openness and moral foundation of the sector. The RBI is essential in regulating AMCs, and mutual funds must obtain clearance if they are launching guaranteed schemes. Finally, the Ministry of Finance is in charge of all of these regulators.

Top Asset Management Companies in India

The table below pertains to asset management companies in India.

AMCs AMU (Avg.) (Rs.)
SBI Mutual fund Rs. 647064.29 Cr
HDFC Mutual Fund Rs. 432084.97 Cr
ICICI Prudential Mutual Fund Rs. 468258.02 Cr
Nippon India Mutual Fund Rs. 283260.97 Cr
Axis Mutual Fund Rs. 260335.18 Cr
DSP BlackRock Mutual Fund Rs. 107873.94 Cr
Kotak Mutual Fund Rs. 284617.8 Cr
Tata Mutual Fund Rs. 86396.95 Cr
Aditya Birla Sun Life Mutual Fund Rs. 295804.91 Cr
L&T Mutual Fund Rs. 75591.56 Cr


What does an asset management company do?

An asset management company (AMC) is a business that makes investments on behalf of its clients using a pooled capital fund.

What are the three main asset management types?

The three main asset classes are equities (stocks), fixed income (bonds), and cash equivalents or money market instruments.

How does an asset management company make money?

Client fees charged by AMCs are typically calculated as a percentage of all assets under management.

What are the seven types of assets?

The seven types of assets are: cash and cash equivalents, accounts receivable, inventory, investments, PPE(Property, Plant and Equipment), Vehicles, Furniture, Patents(Intangible Assets)

An author in the making who loves psychological thrillers and worships Marquez, Coelho, Donne, and Atwood. Mansi dabbled with different topics before she finally discovered her finance expertise. She quenches her thirst for the same by writing expert pieces on Urban Money. Her sarcasm is a bit too much, but her lame jokes compensate for everything. An entrepreneur and a writer who loves to binge-eat choco-truffle cake.

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